In a nutshell, we add value to your business by innovation and strategy.
A good article on this subject was written by Michael J Mauboussin and Dan Callahan, CFA, of Credit Suisse on 22 July 2013 and called ‘Measuring the Moat, Assessing the Magnitude and Stability of Value Creation’. The 70 pages are understandably heavy reading. On page 49 of this article they bring it all together as follows: ‘By identifying a sample of truly superior companies, the authors were able to study the behaviours that appeared to be behind their performance advantages. They couldn’t find any commonalities when they looked at specific actions but made a breakthrough when they examined the general manner in which these companies thought. The manner was highly consistent and fit with a generic differentiation strategy. Raynor and Ahmed argue that, when considering business decisions, the skillful companies acted as if they followed 2 essential rules: